Walter Hailey was a mediocre life insurance salesman until he developed a system to generate more referrals.  His simple system generated more the a billion dollars in sales in 8 years.  So what was this business changing system — he went to people he paid money to and asked them for referrals to their other clients and customers.

Think about it.  If you approached your accountant or insurance agent and asked for referrals do you think they would say “No”?  You pay money to them to provide you with products and/or services and they feel an obligation to help you.  Do you think these would be good quality referrals?  Of course they would.

This might be awkward to do in person, so here’s an easy system to help speed the process along.  Use a greeting card.  Make up a card with your picture and ask for referrals in a professional and  dignified way.  Send one to every person you spend money with.

SendOutCards is the perfect tool to help you automate this system, as well as other traffic generating ideas.  For a free test drive, visit my web site at www.unlimited-referrals.com.  The information you fill in is kept strictly private and only I see it.  Send a couple of free cards on me.  Or give me a call and I will walk you through the process, answer any questions and help you get started.

Tags: Greeting cards, referral marketing, referrals, relationship marketing