Posts Tagged ‘wordpress’

29
May

Author, Author – Taking Credit with Google Authorship

   Posted by: Gary Wagnon    in Ninja Marketing

Google AuthorshipThe crowd roars “Author, Author” in overwhelming response to a well written piece and the author humbly takes a bow, receiving the accolades.  Despite the veil of anonymity online today, Google is crying “Author, Author”.

With so much content being generated and shared every single day, it’s hard to keep up with who the originator was.  But Google wants to give credit where credit is due and has created Authorship as a feature especially for bloggers to attach credit to their content.

If you have ever seen a listing in the search results with a small thumbnail picture beside it, that’s a result of Google authorship.  By tying your blog together with your Google + personal profile, you now have the opportunity to receive credit for content you create.  Not only does this help protect your content from pilfering by others, but it also adds social proof of your expertise in a particular subject.

Creating Authorship is a very simple task if you are using WordPress for your blog.  It requires a few simple steps.

  1. Create a Google + profile if you haven’t already done so.  If you have a Gmail account, you already have the basis for your G+ account.
  2. If you are using WordPress, install the Google Authorship plugin on your site.  There are several plugins you may choose.  Two that I have successfully used are WP Google Authorship and Google Plus Authorship.
  3. From your G+ profile page, copy the URL in the address bar, through the long string of numbers (you don’t need the page name following that, just copy everything up to the last number)
  4.  Go back to your dashboard in WordPress, under Users > All Users, select your profile and click edit.  Scroll down the page and you will see the Google + box.  Paste the copied URL here and save the changes.
  5. Lastly, add your blog address to the About section of your G+ profile under the  “Contributor To” section.  This completes the loop and ties the 2 together.

Google is giving increasingly more value to Authorship when it indexes websites.  Sites that demonstrate high quality content will be rewarded for their contribution while stagnate sites could eventually see their rankings sink.  As Google lessens the importance of link popularity in it’s search algorithm, expect authorship to fill the gap.  After all, people want to deal with the leader in the industry.  Google Authorship sets the leaders apart from the lazy.

Gary Wagnon is the chief Ninja Marketing Officer for 800biz Ninja Marketing Solutions and the creator of the Ninja Marketing Dojo.  The Dojo teaches business owners and marketers online strategies that increase traffic to their site, improve search engine rankings and converts browsers into buyers.

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12
Jun

New Facebook Plugin for WordPress

   Posted by: Gary Wagnon    in Ninja Marketing, Social Media Marketing

Facebook has created a new plugin that works directly with WordPress sites, either WordPress.com sites or self-hosted sites.  When you create a new post, the plugin will allow you to mention a page, which will add the post to the timeline of the page you mention.  It also allows you to mention friends in a post and have it show up on their wall as well.  Since the post are created via a Facebook App, it comes from within Facebook and your post gets the Edgerank benefit.

The link to the plugin is https://developers.facebook.com/wordpress/.

More details will come shortly.  I will do a video shortly with the details.

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ninjaNow we get into the really cool stuff only the advanced warriors know. It’s common knowledge that keywords in domain names are given high importance by the search engines.  But it’s not possible to have a separate site for every keyword phrase that applies to your business.

With a WordPress blog, you can do the next best thing.  Every blog post you create has a unique page name.  By default, that page name often looks something like, www.800biz.com/blog/?page=25 .  No search engine value there.  Take heart.  There is a simple fix and a stealthy super fix.

The simple fix first.  At the top of each post between the title box and the body box, you will see the Permalink.  Following that you will see an edit button.  Clicking the edit button will allow you to change the name of the post to the article title or any keyword phrase you want.  This will give the search engines a keyword phrase to work with.

Now for the stealthy super fix.  Under the setting tab on your dashboard, click on Permalinks.  This will open the permalinks settings page.  You will see several choices.  Choose the Custom Structure option.  In the blank box, enter the following:

/%category%/%postname%

Once you save the changes, immediately test your blog and see if your page displays.  Some servers may not be setup for this and may require a manual entry to the .htaccess file. (Your web designer or server should be able to help.  If your site does not work or you don’t have access to change this file, use the simple fix above.)

What this change does is make the url of each blog post the domain name plus the category and post title.  Assuming your category is also a keyword or keyword phrase, now you’ve doubled your SEO keyword exposure in the prime real estate of your domain url.

You’re almost there.  One more big secret to share before you become a black belt blogger, so stay tuned.  The secret to skyrocketing traffic is the final secret.

Gary Wagnon and 800biz.com specialize in online marketing solutions, including web design, search engine optimization, social media marketing and mobile text marketing.

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Now that you’re blogging (I assume you read my last blog), you’re no longer a white belt (novice). So now let’s give you the next secret techniques to earn your green belt (intermediate) – SEO Keywords in your blog.
Black Belt

My blog is done through WordPress, so that’s the platform I will be talking about. I know there are other blogging platforms but in my opinion, WordPress is far and away the most powerful in terms of functionality and overall SEO ability. So aside from just writing a blog and hoping for the best, what specifically should you be doing.

Let’s start with keyword usage. The same rules apply to a blog as to a website. If you have a major keyword phrase you want to get indexed, that phrase should have a web page devoted to it. In the case of your blog, don’t try to cram every possible keyword in your post. That only waters down the entire importance of every keyword phrase and, as a result, your post won’t get optimal results. If you have more keyword phrases, put them in separate posts.

WP-keywordsPost tags and Categories. Every post should have a keyword rich category and keyword tags. In WordPress, those are added to the post on the right hand side. Once a category is created, all posts assigned to that category will appear in the blog menu (if you choose to display it.) While categories are permanently incorporated, post tags (the WordPress term for keywords) are not. You will need to add them to each post. One common question I get is how many keywords should I add here. If the keyword phrase isn’t mentioned in your blog title or body, it probably shouldn’t be one of the post tags. A good rule of thumb is no more than 5 post tags per post.

In my early martial art days, I couldn’t wait to get to the really cool stuff the brown and black belts got to do. Well, you’re almost there. The really cool stuff is coming up so keep practicing what you’ve learned so far.

Gary Wagnon and 800biz specializes in website design, search engine optimization, social media marketing and mobile text message marketing.

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