Walter Hailey was a mediocre life insurance salesman until he developed a system to generate more referrals. His simple system generated more the a billion dollars in sales in 8 years. So what was this business changing system — he went to people he paid money to and asked them for referrals to their other clients and customers.
Think about it. If you approached your accountant or insurance agent and asked for referrals do you think they would say “No”? You pay money to them to provide you with products and/or services and they feel an obligation to help you. Do you think these would be good quality referrals? Of course they would.
This might be awkward to do in person, so here’s an easy system to help speed the process along. Use a greeting card. Make up a card with your picture and ask for referrals in a professional and dignified way. Send one to every person you spend money with.
SendOutCards is the perfect tool to help you automate this system, as well as other traffic generating ideas. For a free test drive, visit my web site at www.unlimited-referrals.com. The information you fill in is kept strictly private and only I see it. Send a couple of free cards on me. Or give me a call and I will walk you through the process, answer any questions and help you get started.
Tags: Greeting cards, referral marketing, referrals, relationship marketing
We send and receive emails by the dozens in a day. Text messages fly through the airwaves with the greatest of ease. It takes only a few minutes to send a email or text message. So we think we are doing so well when we communicate with our customers that way. Or even better, we let our customers know how much we appreciate them with an email or fax. Now that’s personal!
But when it comes to appreciation and building solid relationships, progress is not always a good thing. How many emails did you delete today? How many voice mails did you erase? If you want to truly be remembered for your thoughtfulness, mail a personalized greeting card. Statistics from the US Postal Service says that less than 30% of the people expect to get anything personal in their mail. So imagine how impressive it will be when they receive a greeting card from you. And if the card has their picture on it, that card is never going to get thrown out. It will stay on their refrigerator or desk, reminding them of you every time they look at it.
If you would like the ability to create personal greeting cards using your own photos, handwriting and signature, contact me for a free test drive.
Tags: Greeting cards, networking, referral marketing, relationship marketing, Tucson referral marketing, Tucson Search Engine Optimization
Given the choice, which is more valuable to have — a prospect from an ad or a referral from a satisfied client or customer? In my case, I will take the referral every time. My credibility is much higher and the chances of closing a sales is far greater. In today’s economy, the new business is much harder to come by so you need every edge you can gain. Referrals give you the edge over the competition.
I recently read an incredible book titled, “The Referral of a Lifetime” by Tim Templeton. It teaches a system to develop your relationships and cultivate a limitless source of referrals. One key component is the “Keeping in Touch” phase. “Business happens on a personal level after a professional impression has been made.” When was the last time you read a newsletter from your CPA or someone else you do business with. But if they remembered your birthday by sending a card, that makes an impression. What if they sent you a card thanking you for your business through the years? You are much more likely to refer them to your friends and/or customers.
The second phase is the “Web of Appreciation”. If someone that you sent gave a referral to sent you not only a card of thanks but a gift, you would be impressed, appreciative and, more likely than not, you would send more referrals their way.
The key to creating a system like this is it must be automated. Most business people are already pressed for time and can’t find the time to manage a cumbersome system, so it won’t happen.
SendOutCards is the perfect answer. You can automate your cards, even scheduling a series of cards to send at regular intervals. SendOutCards has an assortment of gifts and gift cards you can include with your card, in any price range, from a $5 Starbucks or BlockBuster Gift card to gift baskets and gourmet foods. All from your computer and sent in less the 2 minutes. Test drive the service by sending a couple of free cards on me by going to www.sendoutcards.com/800biz.
If you would like to download a recap of this book, click here.
Tags: Greeting cards, networking, referrals, relationship marketing
Do you dread the task of sending holiday cards? How would you like to send out all your cards in five minutes? With SendOutCards, you can do just that. Put all your addresses in a spreadsheet format and upload them to your SendOutCards account. Create your holiday card with your own photo and personal message in your own handwriting and signature. Select everyone that you want to send a card to and click send. Your cards will be printed, stuffed, stamped and mailed for you.
If you would like to try SendOutCards, give me a call and I will set up a free test account for you. Or you can visit my web site www.sendoutcards.com/800biz and click the big Send A Free Card button.
Tags: christmas cards, Greeting cards, holiday cards, relationship marketing
