Walter Hailey was a mediocre life insurance salesman until he developed a system to generate more referrals. His simple system generated more the a billion dollars in sales in 8 years. So what was this business changing system — he went to people he paid money to and asked them for referrals to their other clients and customers.
Think about it. If you approached your accountant or insurance agent and asked for referrals do you think they would say “No”? You pay money to them to provide you with products and/or services and they feel an obligation to help you. Do you think these would be good quality referrals? Of course they would.
This might be awkward to do in person, so here’s an easy system to help speed the process along. Use a greeting card. Make up a card with your picture and ask for referrals in a professional and dignified way. Send one to every person you spend money with.
SendOutCards is the perfect tool to help you automate this system, as well as other traffic generating ideas. For a free test drive, visit my web site at www.unlimited-referrals.com. The information you fill in is kept strictly private and only I see it. Send a couple of free cards on me. Or give me a call and I will walk you through the process, answer any questions and help you get started.
Tags: Greeting cards, referral marketing, referrals, relationship marketing
We send and receive emails by the dozens in a day. Text messages fly through the airwaves with the greatest of ease. It takes only a few minutes to send a email or text message. So we think we are doing so well when we communicate with our customers that way. Or even better, we let our customers know how much we appreciate them with an email or fax. Now that’s personal!
But when it comes to appreciation and building solid relationships, progress is not always a good thing. How many emails did you delete today? How many voice mails did you erase? If you want to truly be remembered for your thoughtfulness, mail a personalized greeting card. Statistics from the US Postal Service says that less than 30% of the people expect to get anything personal in their mail. So imagine how impressive it will be when they receive a greeting card from you. And if the card has their picture on it, that card is never going to get thrown out. It will stay on their refrigerator or desk, reminding them of you every time they look at it.
If you would like the ability to create personal greeting cards using your own photos, handwriting and signature, contact me for a free test drive.
Tags: Greeting cards, networking, referral marketing, relationship marketing, Tucson referral marketing, Tucson Search Engine Optimization
