Posts Tagged ‘keywords’

Nov

Ultra Secret Ninja SEO Tricks – Keywords in Your Blog URL

Posted by: Gary Wagnon in search engine optimization

ninja Now we get into the really cool stuff only the advanced warriors know. It’s common knowledge that keywords in domain names are given high importance by the search engines. But it’s not possible to have a separate site for every keyword phrase that applies to your business.

With a WordPress blog, you can do the next best thing. Every blog post you create has a unique page name. By default, that page name often looks something like, www.800biz.com/blog/?page=25 . No search engine value there. Take heart. There is a simple fix and a stealthy super fix.

The simple fix first. At the top of each post between the title box and the body box, you will see the Permalink. Following that you will see an edit button. Clicking the edit button will allow you to change the name of the post to the article title or any keyword phrase you want. This will give the search engines a keyword phrase to work with.

Now for the stealthy super fix. Under the setting tab on your dashboard, click on Permalinks. This will open the permalinks settings page. You will see several choices. Choose the Custom Structure option. In the blank box, enter the following:

/%category%/%postname%

Once you save the changes, immediately test your blog and see if your page displays. Some servers may not be setup for this and may require a manual entry to the .htaccess file. (Your web designer or server should be able to help. If your site does not work or you don’t have access to change this file, use the simple fix above.)

What this change does is make the url of each blog post the domain name plus the category and post title. Assuming your category is also a keyword or keyword phrase, now you’ve doubled your SEO keyword exposure in the prime real estate of your domain url.

You’re almost there. One more big secret to share before you become a black belt blogger, so stay tuned. The secret to skyrocketing traffic is the final secret.

Gary Wagnon and 800biz.com specialize in online marketing solutions, including web design, search engine optimization, social media marketing and mobile text marketing.

Tags: blog, keywords, search engine optimization, wordpress

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Oct

Ultra Secret Ninja SEO Tricks – Blog Keywords

Posted by: Gary Wagnon in search engine optimization

Now that you’re blogging (I assume you read my last blog), you’re no longer a white belt (novice). So now let’s give you the next secret techniques to earn your green belt (intermediate) – SEO Keywords in your blog.
Black Belt

My blog is done through WordPress, so that’s the platform I will be talking about. I know there are other blogging platforms but in my opinion, WordPress is far and away the most powerful in terms of functionality and overall SEO ability. So aside from just writing a blog and hoping for the best, what specifically should you be doing.

Let’s start with keyword usage. The same rules apply to a blog as to a website. If you have a major keyword phrase you want to get indexed, that phrase should have a web page devoted to it. In the case of your blog, don’t try to cram every possible keyword in your post. That only waters down the entire importance of every keyword phrase and, as a result, your post won’t get optimal results. If you have more keyword phrases, put them in separate posts.

WP-keywords Post tags and Categories. Every post should have a keyword rich category and keyword tags. In WordPress, those are added to the post on the right hand side. Once a category is created, all posts assigned to that category will appear in the blog menu (if you choose to display it.) While categories are permanently incorporated, post tags (the WordPress term for keywords) are not. You will need to add them to each post. One common question I get is how many keywords should I add here. If the keyword phrase isn’t mentioned in your blog title or body, it probably shouldn’t be one of the post tags. A good rule of thumb is no more than 5 post tags per post.

In my early martial art days, I couldn’t wait to get to the really cool stuff the brown and black belts got to do. Well, you’re almost there. The really cool stuff is coming up so keep practicing what you’ve learned so far.

Gary Wagnon and 800biz specializes in website design, search engine optimization, social media marketing and mobile text message marketing.

Tags: blog, keywords, search engine optimization, SEO, wordpress

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Feb

Take Your Turn On The Google Wonder Wheel

Posted by: Gary Wagnon in search engine optimization, Social Media Marketing

We have been Googling for several years now – entering whatever we wanted to find and waiting for Google to perform a top secret calculation that would make Mr. Spock proud. But now Google has added a new twist, or should I say turn.

Google Wonder Wheel offers a new way to search for related topics. For example, suppose you are searching for energy saving equipment. Google Wonder Wheel not only gives you the results it normally would deliver, but also gives you 8 “spokes” with related keywords. Continuing to drill down each spoke will help you find exactly what you are looking for.

Where Google Wonder Wheel really shines is in keyword research. The spokes give you related keywords that are targeted and focused. The wheel creates the ideal starting point for your blog, web pages, pay-per-click campaign or your entire website. Are there keyword phrases you haven’t considered? Are there related products or services you might not have considered? Can your existing product or service crossover into another area? The Google Wonder Wheel helps you make critical decisions that can drive your business into the future.

How do you use the Google Wonder Wheel?

Google Wonder Wheel Search

Starting from a normal search, look for the + Show options link in the blue bar where the number of results are shown. By clicking on the Show Options, a side bar will open with several search options. Wonder Wheel is under the Standard View. The Google Wonder Wheel appears on the left and the search results on the right. Each spoke off the wheel has a related keyword phrase. Click any phrase to see those results, as well as a second wheel with related phrases for the new phrase. The initial wheel remains visible below so you can jump back to the original.