Archive for March, 2011

24
Mar

Stik and Branchout Facebook Apps

   Posted by: Gary Wagnon    in Social Media Marketing

The popular apps among business owners right now are Stik and Branchout, apps that tout connecting with other businesses. But before you jump on the ‘Stik’ (sorry, couldn’t resist), read on.

Facebook apps are all created by 3rd party developers. Since they are free to use, why do they create programs like these — just for the satisfaction of creating it? I don’t think so. So what’s in it for them? Money!

I checked out both Stik and Branchout. To join, you signup using your Facebook login. The first thing you encounter is the Facebook permission screen. While most of us just click allow and move on, you might want to look at what you are allowing.

When you click allow, you just gave the application permission to:

  • Access your name, profile picture, list of friends and information you share
  • Email you
  • Post On Your Wall
  • Access Your News Feed
  • Access your data at any time
  • Access your work history and profile likes and interest
  • Access your photos and videos
  • AND Access your friends information including relationships, likes, music, tv, movies, education, work and their photos and videos.

Why do they want this information?  To build a complete marketing profile on you.  Your Facebook is a pretty complete snapshot of your life.  What company wouldn’t be willing to pay to have a laser targeted demographic of you.

While these apps sound cool, isn’t the purpose of Facebook itself to connect with others?  The initial idea may appear valuable, but think before you “Stik”.

Gary Wagnon and 800biz Online Marketing Solutions specialize in web site design, search engine optimization, social media marketing and text message marketing.  Need to know how to better use social media — check out Social Media Lab, providing step-by-step instructional videos on Facebook, Twitter, LinkedIn and Blogging.

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What Were You Thinking?As more and more small businesses move into the social media space, the demand for a “Dr. Phil” intervention has increased as well.  It takes a lot of restraint on my part to keep from saying “What were you thinking?” Here are some of the “oh no you didn’t ” moments to avoid.

Just this weekend, I received a Facebook friend request.  The request came from a business, not a person.  What were you thinking? I don’t want to be friends with a business. My business is built on working with local businesses, but never once have I been contacted by a business.  I’ve been contacted by the business owner, manager or decision maker, but never the business.  I actively look for opportunities to recommend local businesses to my network.  But the recommendation is based on the people – the owners, the managers and employees.

Facebook personal pages are designed for individuals.  Even if you and your business are one and the same (as my business is), keep business and personal pages separate. That’s not to say that you never post anything business related on your personal page, but it should be VERY limited.

This same friend request had a second faux pas. While the sender did take the time to write a personal note (not the standard friend request message), the message was the problem.  Their message started out good, we have a mutual friend and I would like to connect with you.  Had they stopped there, it would have been fine.  However the next sentence was “I hope you will become an outstanding customer.”  What were you thinking?

Why not just come out and say “Prepare to be bombarded with my sales message”? Social Media Rule #1 — It’s not about you! Why, when we go to a car lot or furniture store, is the first words out of our mouths, “I’m just looking”?  We don’t want to be sold but we like to buy.

Social media (as in any sales opportunity) is like a piggy bank.  As a business, you make social capital deposits into your customer’s piggy bank.  When their bank get’s full enough, they will cash it in and buy from you.  And how do you make deposits?  By providing valuable information.  If you customer would say, “Thanks.  That was a great idea.” then you have just made a deposit in their bank.

Here’s one more.  Okay, you’ve decided that social media is something you need to do.  Now you are ready to start building your connections.  But your profile has no picture or a picture of your dogWhat were you thinking?

Regardless of how cute your dog is, I’m not connecting with it.  I want to connect with you.  When I see a profile with no photo, it tells me you don’t take social media seriously and are probably not a good connection.

Another instant “no connect” sign is having an incomplete or hidden profile. For some, it’s about how many friends/followers/connection you can get.  But if you’re social media plan calls for building relationships, those relationships will be a targeted demographic, not the masses.  When a profile isn’t visible, there is no way to tell if you’re a serious business minded person, if there is any reason for me to connect with you.  Once you make the choice to be in business, you’re now a public figure so you profile should give me an insight into who you are, what you do and why I should connect with you.

To keep Dr. Phil at bay, treat social media as you would any networking opportunity — build and cultivate relationships that lead to long term business.

Gary Wagnon and 800biz.com specialize in online marketing solutions, including web site design, search engine optimization, social media marketing and mobile text message marketing.  For more tips, watch for Social Media Lab relaunching soon.

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2
Mar

Protecting Yourself Online – Seminar

   Posted by: Gary Wagnon    in Seminars

Viruses, Phishing Scams, Identity Theft — With so much of our life our computer and online, it’s a given that unscrupulous people are trying access your information. Gary Wagnon of 800biz Online Marketing Solutions and Paul Davidson of Davidson Business Technologies will show you how to protect yourself.

This 2 hour seminar will show you how to recognize threats and some steps you can take to make sure your information is secure. Some of the areas to be covered are: Email Security Facebook Wi-Fi Computer Viruses and Malware Business Network Security The cost is $20 and we will offer a time for questions and answers. Please RSVP if possible at www.800biz.eventbrite.com

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